Pizza Hut India partners with MoEngage to scale up customer engagement

Pizza Hut India, a subsidiary of Yum! Brands, Inc., on Wednesday said that it has onboarded customer engagement platform MoEngage to centralise its customer engagement initiatives. The quick-service restaurant (QSR) chain will use the insights-led engagement platform to enhance customer experiences through new communication channels.

The aim was to significantly modernise the Martech stack for seamless operation, prompt quality support and state-of-the-art features and functionalities. The evaluation phase led to MoEngage coming out on top and fitting the bill on all fronts, Pizza Hut said in a statement.

“MoEngage stood out to us because of three primary things- capability, scale, and support. The platform’s advanced analytics suite, coupled with the AI-enabled offerings, will help Pizza Hut create relevant programs for its end consumers. Additionally, the support provided by the Customer Success team and the Implementation team proved to be unmatchable in the market,” said Manish Gupta, Chief Digital & Technology Officer, Pizza Hut India, who added that this partnership will help them explore new and intuitive ways to communicate with our customers and uplift satisfaction metrics significantly.

Automating customer data reports was another crucial objective for Pizza Hut. Using MoEngage’s reporting capabilities, the brand has been able to achieve this seamlessly, remarkably cutting down the manual efforts required to execute it.

Commenting on the partnership, Yash Reddy, Chief Revenue Officer, MoEngage, said, “We are thrilled to partner with a giant in the QSR industry like Pizza Hut and excited to help them level up their customer experiences even more. By leveraging our cutting-edge platform, we’re poised to help Pizza Hut redefine the way it engages with its customers and set new benchmarks for satisfaction and loyalty.

To gain a deeper understanding of the customer experience across multiple engagement channels, brands have started to turn their attention to AI-led solution. AI-driven strategies promise deeper insights and better connections with customers in more meaningful ways.

Celebrating its 10th anniversary last year, the Bengaluru-based firm reported significant growth, including a ninefold revenue increase over the past five years. It has acquired over 1,200 new customers, including over 150 enterprise clients such as Domino's, Unilever, PNB, SBI Securities, TATA Digital, Tanishq, BigBasket, IndusInd Bank, The Indian Express, Wynk Music, Nestle, Samsung, 7-Eleven, McAfee, and now Pizza Hut. The firm currently operates in nearly 60 countries.