What's inside Firstsource's agentic AI studio

Firstsource Solutions, part of the RP-Sanjiv Goenka Group, has introduced its Agentic AI Studio, a new artificial intelligence (AI) solution designed to transform workplace efficiency. The launch is part of the company’s Firstsource relAI suite, which incorporates AI-powered platforms, solutions, and services to enhance operational processes.

The Agentic AI Studio works by breaking down human tasks into specialised roles performed by AI-driven agents. These intelligent models coordinate seamlessly to improve efficiency and accuracy across various business operations. By adopting this structured approach, organisations can integrate AI into their workflows while ensuring responsible and ethical deployment.

Firstsource describes the initiative as an extension of its UnBPO directive, which aims to rethink traditional business processes by integrating AI into operational models. The focus is on redefining who performs tasks, how they are allocated, and what skills are needed in an AI-driven workplace.

Ritesh Idnani, Managing Director and CEO of Firstsource, said that the Agentic AI Studio aligns with Firstsource’s vision of creating an AI-first work environment that fosters innovation, improves operational efficiency, and supports long-term growth. Idnani also highlighted the company’s focus on ensuring AI is deployed responsibly, helping businesses navigate regulatory and operational challenges.

The Studio incorporates a wide range of AI models and workflows tailored to industry-specific needs. It is designed to be adaptable, allowing businesses to integrate it with existing and future AI technologies. The platform includes four key modules—Xplore, Evaluate, Weave, and Monitor—offering a structured approach to managing AI-driven work processes.

On Tuesday, Firstsource Solutions officially opened its Australia and New Zealand (ANZ) headquarters in Melbourne, Victoria. Alongside this expansion, the company has launched a dedicated AI Innovation Lab, reinforcing its focus on responsible AI adoption and industry advancements.

This initiative aligns with the Victorian Government’s Economic Growth Statement, which identifies digital technology as a key factor in driving economic and employment growth.

The ANZ headquarters will serve as a centre for specialist, domain-led service operations, incorporating a delivery hub and AI Lab to foster innovation. This development marks a significant step in Firstsource’s evolution as an UnBPO company, transitioning from traditional outsourcing to AI-driven transformation, digital talent cultivation, and business innovation in the region.