TCS, Salesforce partner to enhance AI capabilities in manufacturing, semicon sectors

IT services firm Tata Consultancy Services (TCS) has joined hands with US-based customer relationship management (CRM) giant Salesforce to help manufacturers and semiconductor suppliers enhance their use of artificial intelligence (AI). The collaboration introduces three new AI-powered solutions aimed at improving sales processes and field service operations.

As part of the partnership, TCS has launched the Semiconductor Sales Accelerator, which aims to speed up sales cycles by providing data-driven insights. The tool is designed to help companies navigate vast amounts of technical data efficiently, ensuring faster decision-making and improved sales outcomes.

Another initiative, called Seller for the Future, offers sales teams real-time insights, predictive analytics, and personalised recommendations within the Salesforce platform. This helps businesses anticipate customer needs, identify new opportunities, and close deals faster.

The third solution, Digital Field Service, is designed to enhance field service operations by equipping technicians with AI-driven insights. By integrating the Internet of Things (IoT) and machine learning, the system provides predictive maintenance alerts, real-time information, and optimised scheduling. This reduces downtime, improves productivity, and enhances customer satisfaction.

Indira Gillingham, Vice President of Alliances at Salesforce, said, “Leveraging TCS’ extensive industry expertise, knowledge of complex data landscapes, and TCS Crystallus on Salesforce, combined with Salesforce’s CRM capabilities, we enable customers to harness advanced Vector Database solutions for AI-powered insights.”

Prashant Shirgur, Global Head of Enterprise Solutions for Technology, Software and Services at TCS, said, "TCS Crystallus on Salesforce, equips sales teams with the intelligent tools they need to engage customers with confidence, shorten sales cycles, and drive revenue growth."