Godrej Enterprises Group plans ₹1,200 crore investment in tech, digital skills over next 3 years 

Godrej Enterprises Group (GEG) has announced plans to invest ₹1,200 crore over the next three years to enhance its digital capabilities and improve customer experience. The investment will focus on upgrading technology platforms, including artificial intelligence (AI) and generative AI, across its various business units. 

The company aims to strengthen its digital-first approach and create a more seamless customer experience. As part of this effort, GEG will focus on integrating customer data across its businesses and creating a unified view of customer interactions. This will involve initiatives such as implementing unique customer IDs and launching a Service Transformation Program. 

The company also plans to use advanced data analytics to improve service and product development strategies. 

Nyrika Holkar, Executive Director, Godrej Enterprise Group, said, “With a consumer base of over 1.1 billion, we are committed to redefining how customers interact with us.” 

In addition to technology investments, GEG is also prioritising employee training, with over 600,000 hours of skill development planned in areas such as sales, marketing, HR, and product design. This training is part of the company’s broader digital transformation strategy to ensure employees are prepared for the evolving business landscape. 

Vijay Balakrishnan, Chief Digital & Information Officer, said, “GEG is transitioning from a multichannel to a seamless omnichannel strategy, creating a unified ecosystem where personalisation, operational efficiency, and AI-powered insights redefine the customer experience.”