French digital payments firm Edenred appoints Minaxi Indra as India MD

Edenred, a digital payments and services company focused on rewards and loyalty, announced the appointment of Minaxi Indra as Managing Director for India. With over 22 years of leadership experience in global and Indian organizations, Indra will drive Edenred India's growth strategy. 

Headquartered in Issy-Les-Moulineaux, France, the company offers employee, partner, and customer rewards solutions to corporate clients globally, connecting over 60 million users and 2 million partner merchants across 45 countries through nearly 1 million corporate clients. India is viewed as a strategic market, with offices in Bangalore, Chennai, Mumbai, and Thane. 

Indra, an alumnus of the Indian Institute of Management Bangalore (IIM-B), has a proven track record of scaling businesses through transformative strategies and building customer-centric teams in technology, learning, SaaS, and travel industries. Before joining Edenred, she held leadership positions at upGrad, Uber, LinkedIn, SAP, Cisco, and IBM.

"I feel energised to join the team at this pivotal juncture in our India journey. We are focusing on product fitment, market partnerships, and people progressions to leverage the massive growth opportunity before us," Indra stated.

Edenred has seen significant revenue growth, increasing from €1.62B in 2021 to €2.5B in 2023. In India, it manages 70% of the loyalty business, servicing sectors such as Telecom, IT, Retail, FMCG, and Financial Services. The company partners with over 400 brands and has a prestigious client list, including Airtel, HDFC Bank, ICICI Bank, and Bharat Petroleum.

Edenred is pursuing both organic and inorganic growth strategies. Indra noted, "On the inorganic front, we are exploring strategic partnerships, mergers, and acquisitions within the fintech ecosystem that align with our core rewards offerings and enhance customer connections."