EPAM expands Google Cloud partnership to bring enterprise AI solutions

Digital transformation services and product engineering company EPAM Systems has expanded its partnership with Google Cloud to deliver enhanced solutions tailored for clients in the media and entertainment, energy, and retail sectors. This collaboration will utilise Google Cloud’s Vertex AI platform to generate measurable business outcomes, focusing on generative artificial intelligence (GenAI), legacy modernisation, and data analytics capabilities.

The partnership builds on EPAM’s existing global alliance with Google Cloud, aiming to create repeatable, high-value solutions that tackle critical industry challenges. This collaboration will facilitate marketing support and effective go-to-market strategies, enhancing EPAM's ability to implement impactful digital transformation initiatives for its Google Cloud clients.

Elaina Shekhter‎, Chief Marketing & Strategy Officer at EPAM, said that it enables the delivery of tailored, AI-powered solutions across key verticals. She emphasised the transformative potential of Google Cloud’s advanced AI technologies, facilitated by the Vertex AI platform, to drive significant business outcomes and enhance customer value.

EPAM has also introduced four new solutions that leverage the full capabilities of Google Cloud and the Vertex AI platform. These offerings include Video Search and Indexing for Media and Entertainment, which transforms unstructured video data into searchable insights; JenAii for Retail, designed to improve customer satisfaction and sales while addressing staffing shortages; Geospatial Data Visualisation for Energy, which enhances decision-making through intuitive data visualisation; and Talk to Your Data, a horizontal solution that simplifies data analysis and transforms complex datasets into clear visualisations.

Colleen Kapase, VP of Channels and Partner Programs at Google Cloud, highlighted EPAM’s role in helping global enterprises enhance their operations using Google Cloud’s advanced AI technology. She noted that this next phase of their partnership will equip EPAM with the necessary expertise and capacity to effectively plan, deploy, and optimise generative AI projects for their customers.

The company has recruited over 2,000 employees in India in 2024 alone, increasing its local workforce to more than 9,000, with plans to reach 10,000 by March 2025, Srinivas Reddy, Managing Director of EPAM, told TechCircle during his visit to India.

Reddy noted that EPAM's operations in India had 7,050 employees at the end of December last year, representing approximately 13% of the company’s global workforce of 53,000, which spans Central and Eastern Europe, Central and Western Asia, India, and Latin America.

Looking ahead, EPAM anticipates that its employee count in India will grow nearly tenfold over the next decade, as the company aims to hire prompt engineers, AI ambassadors, and AI consultants to support its extensive client base on critical transformation projects in AI, analytics, cloud, and digital engineering.