Mamaearth's parent appoints Lokesh Chhaparwal to lead tech and engineering

Honasa Consumer Limited, Honasa Consumer Ltd., the parent company of brands like Mamaearth and The Derma Co, on Monday, announced the appointment of Lokesh Chhaparwal as Senior Vice President- Technology & Engineering.

In this role, Chhaparwal will be responsible for the company’s technological strategy, with a sharp focus on integrating advanced tech and digital solutions to support Honasa’s growing consumer base. 

He will oversee all aspects of technology across the company, including developing and enhancing digital platforms like websites and apps, optimising supply chain processes through SAP systems, and advancing marketing technologies for personalised consumer experiences.

Chhaparwal will also be responsible for overseeing internal security measures to protect sensitive data and ensure operational efficiency.

“As we continue to innovate and evolve, technology will play a critical role in how we shape the future of the BPC industry. Lokesh brings a wealth of experience in leveraging data to enhance customer experiences and streamline business operations,” Varun Alagh, Co-founder and CEO of Honasa Consumer Limited, said in a statement, adding that Chhaparwal’s track record of driving technology adoption and his vision for leveraging data to create meaningful, personalised connections with our consumers makes him an invaluable addition to our leadership team.

An engineer who passed out from the Indian Institute of Information Technology Allahabad, Chhaparwal joins Honasa with over 13 years of expertise in product engineering, data strategy, and innovation. Prior to this role, Lokesh served as AVP, and Head of Engineering at Snapdeal, where he led teams in building scalable, data-driven solutions.

He will be based out of Honasa’s Gurgaon office and will play a key role in furthering the company’s mission to integrate cutting-edge technologies into every aspect of product development. His deep expertise in product engineering and data-driven strategies will support Honasa's mission of delivering more personalised beauty solutions that are in tune with consumer expectations.

The Gurgaon-based personal care company recently announced the elevation of Vipul Maheshwari to head the Product and Data Analytics and Meetu Mulchandani was elevated to head the Brand factory. The company also appointed Kaustav Guha as Vice President of Research and Development with a focus on tech-based innovation of products across all Honasa’s brands.