Infidigit appoints new advisor to propel growth and leadership

Artificial Intelligence (AI)-based digital services provider Infidigit has announced the appointment of Pinaki Gupta as Director of Strategy and Oversight. Gupta’s experience in driving business transformation and fostering innovation will play a crucial role in shaping Infidigit’s vision.

With a career spanning known global enterprises such as Tata Interactive Systems and MPS Interactive, as well as his entrepreneurial experience as the founder of Pisarto, a home décor marketplace, Gupta brings rich expertise to the table. 

Commenting on his new role, Gupta said, “We will build strategic frameworks that ensure Infidigit thrives in an ever-evolving, digital-first world.”

Kaushal Thakkar, Founder and Managing Director of Infidigit, said, “Gupta's expertise in driving transformative change aligns perfectly with Infidigit’s ambitious goals.”

Gupta holds a Postgraduate Diploma in Marketing from the Xavier Institute of Management and a Bachelor’s degree in Technology from the Odisha University of Agriculture and Technology. 

In May, Infidigit appointed former Quikr executive Kiran Washindkar as Co-Founder and Senior Vice President of Growth.

In December 2023, Infidigit joined forces with Tata Capital Limited to deliver SEO services across India.

This partnership aims to enhance Tata Capital's online presence, driving greater organic traffic and facilitating the generation of high-quality leads to support the company's growth objectives.