Max Life Insurance promotes Suhail Ghai to drive digital and operational strategy

New Delhi-based life insurance firm Max Life Insurance Company Limited on Monday elevated its long-time executive Suhail Ghai to the role of Director, Chief Digital Officer, and Head of Operations.

In this expanded role, Ghai will continue to oversee the company’s digital initiatives and operational functions, focusing on policy renewals, field operations, and enhancing customer experience.

Max Insurance, a part of Analjit Singh-owned conglomerate Max Group, is an 80:20 joint venture between Max Financial Services and Axis Bank.

The company aims to strengthen its digital transformation strategy under Ghai’s leadership by leveraging data and artificial intelligence (AI) to improve operational efficiency. As part of his responsibilities, Ghai will work on streamlining processes and improving service delivery for customers and sellers.

Ghai previously served as Chief Digital and Information Officer at Max Life, where he contributed to key technology-driven advancements in the organisation.

The company is on an ongoing journey to digital transformation. In an interview with TechCircle published last week, Max Life’s investment in AI and analytics is ongoing, with a focus on enhancing engagement, efficiency, and risk management. The success, he says, is closely linked to its supporting technologies. Cloud infrastructure ensures scalability and resilience, while tools like India Stack enable seamless integrations.

Under Ghai’s supervision, Max Life has developed a specialised analytics unit, AI Works, to harness machine learning and data-driven insights. Max Life also transitioned from a legacy enterprise data warehouse to a cloud-native Lakehouse architecture, integrating real-time streams and historical data and also automated 85% of sales workflows.

Before joining Max Life, Ghai held senior leadership roles at PepsiCo as Chief Information Officer for the India region and at L’Oréal India, where he led IT strategy and business transformation projects.

With over two decades of experience in IT strategy, business solutions, and digital transformation, Ghai holds a Post Graduate Diploma in Business Management in Finance from the Management Development Institute (MDI) Gurgaon and a Bachelor of Commerce (Hons) degree from Shri Ram College of Commerce.

This leadership move comes as Max Life continues to focus on integrating technology to address evolving customer expectations and operational challenges in the competitive insurance sector.

The appointment underscores the growing importance of digital innovation in Banking, Financial Services, and Insurance (BFSI) companies to maintain operational resilience and customer satisfaction.

The company said in a statement that Ghai’s expanded role reflects Max Life’s broader strategy to stay ahead in the digital transformation race, a critical aspect in today’s rapidly changing financial landscape.