Netcore Cloud strengthens ties with Google Cloud to expand GenAI capabilities

Marketing technology and customer engagement solutions provider Netcore Cloud has strengthened its partnership with Google Cloud to expand its generative artificial intelligence (AI) capabilities. This collaboration aims to enhance Netcore’s platforms for product discovery, AI-powered search, merchandising, and customer engagement. Using Google Cloud’s improved generative AI technologies, the partnership will help brands create hyper-personalised experiences that improve customer retention and drive revenue growth.

Traditionally, marketing platforms have relied on data-driven personalisation for targeted communication. However, by integrating Google Cloud’s expertise in data analytics and AI with Netcore’s deep industry knowledge in sectors like e-commerce, banking, insurance, and travel, the companies aim to transform customer experiences at every touchpoint. Enhanced tools and platforms will ensure businesses gain actionable insights into consumer behaviour while optimising engagement strategies.

The collaboration aligns with Netcore Cloud’s strategic vision of doubling its annual recurring revenue (ARR) by 2027 and scaling its presence across North America, Europe, and Southeast Asia. Advanced features powered by Google Cloud’s Vertex AI platform and Gemini models will allow Netcore to deliver multi-channel engagement strategies that meet diverse business needs. Additionally, integrations with tools like Google Analytics and BigQuery will provide businesses with deeper insights into customer intent and product sentiment, enabling smarter decision-making.

Netcore’s enhanced platform will also improve search relevance and recommendation precision, addressing complex consumer queries effectively. AI-driven conversational agents will further streamline customer journeys, reducing friction and improving conversion rates. These advanced functionalities not only empower brands to elevate their customer engagement strategies but also strengthen their ability to scale operations seamlessly.

Kalpit Jain, Group CEO of Netcore Cloud, highlighted the potential of this partnership, emphasizing its role in fostering growth and redefining customer engagement globally. Bikram Singh Bedi, Vice President and Country MD of Google Cloud India, noted the collaboration’s focus on delivering advanced generative AI-powered solutions to create meaningful and personalised customer interactions.