Firstsource partners with Microsoft to offer AI-driven digital transformation services

RP-Sanjiv Goenka Group's business process management (BPM) services company, Firstsource Solutions Limited on Tuesday announced a collaboration with Microsoft to deliver digital transformation services to clients worldwide.

Under this new initiative, Firstsource said, the company will utilise Azure OpenAI Service, Azure AI Search, and Azure AI-Language to provide generative AI-powered solutions and business platforms that unlock the full potential of enterprise data.

Furthermore, the new initiative will provide a sophisticated multi-modal and multi-channel search experience, enhancing effectiveness and personalisation for businesses, the company said in a regulatory filing.

“The collaboration with Microsoft enables us to offer clients the best of both worlds, where the combined value far exceeds the sum of its parts. Our goal is to leverage this network to solve complex challenges for our customers, delivering solutions that are truly cutting-edge and transformative,” said Ritesh Idnani, Managing Director & Chief Executive Officer at Firstsource Solutions.

In other words, these technologies will enhance Firstsource’s service offerings, driving efficiency and innovation across various sectors, the company said in a statement.

Hasit Trivedi, Chief Digital & AI Officer at Firstsource Solutions, said, “Our goal is to accelerate the adoption of artificial intelligence (AI) and digital technologies, empowering our clients to transform their businesses and achieve lasting impact. This collaboration allows us to design and implement intelligent, tailored solutions that directly address each client’s unique challenges. By enhancing data accessibility and operational efficiency, we also boost employee satisfaction — an essential aspect of our mission to drive meaningful digital transformation across industries.”

Sangita Singh, General Manager, ITES at Microsoft India and South Asia, said, “By integrating Microsoft Azure AI with Firstsource’s AI-powered solutions, enterprises can harness generative AI to enhance data accessibility and productivity. This collaboration will drive innovation and deliver more effective, personalised experiences, ultimately boosting employee satisfaction.”

This announcement builds on the recent launch of Firstsource's relAI, an AI-driven digital transformation suite that underscores the company's commitment to deep-tech innovation.

Firstsource, posted a consolidated decline of 5.6 per cent in net profit to ₹133.5 crore for the quarter ended March 2024, compared to ₹141.3 crore registered in the same period last year, despite higher sales.

In May, the company announced the acquisition of Quintessence Business Solutions & Services Private Limited (QBSS), an India-based leader in outsourced Revenue Cycle Management (RCM) services and a technology firm in health services.