Prime Focus Technologies unveils CLEAR Converse AI agent for enterprises

Prime Focus Technologies (PFT), an artificial intelligence (AI)-powered technology solutions provider, has introduced a new conversational AI agent, CLEAR Converse, designed to enhance Media Asset Management (MAM) and supply chain operations. The announcement was made at the International Broadcasting Convention 2024 in Amsterdam. 

CLEAR Converse is the latest addition to PFT’s AI suite. It operates as a personal content assistant, improving asset discovery and workflow efficiency. The AI agent is built on PFT’s CLEAR AI platform and utilises the Agentic Action Framework to perform both autonomous and semi-autonomous tasks. It is specifically tailored for media supply chain functions, integrating with PFT’s existing Metadata & Search AI agents to offer a flexible and adaptable solution, the company said. 

Ramki Sankaranarayanan, Founder and Global CEO at PFT, said, "CLEAR Converse goes beyond technology; it's a catalyst for transformation. By integrating agentic workflows and virtual co-workers, this conversational AI can expand your on-demand workforce, redefine content supply chain operations, and drive growth.” 

As per the company, CLEAR Converse can be deployed immediately or customized to meet specific enterprise needs, thanks to the open architecture of the CLEAR AI platform. The platform also features advanced metadata capabilities and patented Machine Wisdom technology, which enhances the precision and impact of interactions. The solution is designed to provide reliable and effective AI interventions tailored to enterprise-specific data.