Genpact, Advantage Solutions team up to improve finance and supply chain for CPG and retail

Indian IT services firm Genpact on Tuesday announced that it is expanding its partnership with Advantage Solutions to tackle finance and supply chain issues in the consumer packaged goods (CPG) and retail sectors. 

The enhanced collaboration aims to resolve inefficiencies in order-to-cash processes and supply chain management. This includes addressing deductions leakage, improving recovery of invalid claims, and automating customer service operations. The partnership will also focus on optimizing supply chain planning, logistics, and fulfilment. Plans also include the development of new solutions tailored to the evolving needs of the CPG and retail sectors, incorporating the latest innovations for better operational efficiency. 

"We plan to combine Advantage Solutions' expertise in client management and retail connectivity with Genpact's data, technology, and AI solutions to enable retailers and CPG companies to streamline processes and drive efficiencies," said Tarun Chopra, Unit Leader, Consumer Goods, Genpact. "In the deductions space, our strong track record in recovering revenue leakage, using advanced analytics and AI, aims to both recover and prevent losses, delivering significant financial gains for our clients." 

The partnership will further leverage advanced data analytics, generative AI, and automation technologies like Genpact Cora to improve productivity in contract automation, order management, cash applications, and deductions. 

A key aspect of the collaboration is a planned SaaS-based platform designed to digitize order management and trade promotion deductions, improving speed, accuracy, and customer satisfaction. This is particularly beneficial for small to midsize businesses (SMBs) and brands that struggle with cost-effective and efficient order-to-cash management. 

Brandon Thornell, Executive Vice President for Branded Services, Advantage Solutions, said, “They will be able to harness the power of data, analytics and digital offerings on a global scale, providing both cost efficiencies and growth opportunities. In the supply chain domain, we are committed to optimizing operations through data-driven insights that enhance inventory management, reduce transportation costs and improve demand forecasting.”