Ather Energy taps Qlik's for enhanced data insights

Electric scooter manufacturer Ather Energy has partnered with Qlik, a data integration, analytics, and artificial intelligence (AI) services provider, to transform its data analysis capabilities and streamline decision-making processes. This collaboration aims to enhance Ather Energy's user experiences and productivity by leveraging Qlik Sense.

By deploying Qlik Sense, Ather Energy will manage vast amounts of data from multiple sources, facilitating crucial commercial decisions and optimising operations. The company handles over 100,000 potential sales leads and data from more than 225,000 operational vehicles, with the goal of democratising data access across the organisation. Partnering with Qlik and Diagonal Consulting, an elite Qlik partner, Ather Energy will benefit from near-real-time reporting, which will replace manual processes and accelerates productivity. The Nprinting feature in Qlik allows for tailored report sharing with retail partners, ensuring they receive relevant data for their specific outlets.

Qlik's advanced functionalities will enable Ather Energy to dive into detailed supply chain dynamics, quickly address complex issues, and drive efficiency, contributing to revenue growth in the electric vehicle (EV) sector. This shift in data analysis practices facilitates efficient decision-making and enhances customer experiences.

"Our partnership with Qlik has transformed our approach to data analysis and decision-making," said Ravneet Phokela, Chief Business Officer at Ather Energy. "By leveraging Qlik, we have improved our customer experience, which ultimately drives further sales for the business. Additionally, real-time reporting has facilitated improved operational efficiency and after-sales services. Qlik's customisable dashboards and filters have helped streamline our data-driven decision-making, optimising resource management and customer service."

"As Ather Energy drives efficiency with deep data connections offered by Qlik, the stage is set for innovation and growth in the electric vehicle industry," said Varun Babbar, Managing Director, India & SAARC for Qlik. "Ather Energy is setting a new standard for data-driven excellence, while positioning themselves as trailblazers in sustainable mobility solutions."