Adobe appoints Keith Eadie to lead Asia Pacific business

Adobe on Wednesday announced the appointment of Keith Eadie as General Manager for the Asia Pacific (APAC) region. Eadie will oversee Adobe’s business operations across APAC, reporting directly to Stephen Frieder, Chief Revenue Officer of Adobe Enterprise.

“Keith Eadie is a transformational business leader with a proven track record of driving success across teams and adding value to our customers. Under Keith’s leadership, I’m excited to see the APAC region continue to build on its strong growth trajectory,” said Frieder.

Eadie joined Adobe nearly seven years ago through the acquisition of TubeMogul, where he served as Chief Marketing and Strategy Officer. At Adobe, Eadie has led several divisions, including Adobe Advertising, Adobe Analytics, and Adobe Sign. In 2022, he relocated to Singapore to head International Product Marketing for Adobe’s Digital Experience business. Most recently, he directed Digital Experience Strategy and GTM for APAC and Japan. His expertise blends product and marketing innovation with strong business acumen and a passion for uniting people to drive growth.

“As the digital economy continues to expand, and in the era of generative AI, business leaders across APAC are looking to deliver next-generation experiences for their customers. I’m excited for the opportunity to lead an exceptional team and to work with our customers and partners to empower them to drive experience-led growth,” said Eadie.

Adobe India’s operations, headquartered in Noida and Bengaluru, are pivotal to the company’s innovation and development. By leveraging local talent, Adobe India contributes significantly to the company’s global success, providing cutting-edge solutions tailored to the needs of Indian enterprises and creative professionals. The strong growth in Adobe’s Indian operations underscores the company’s commitment to driving digital transformation in one of the world’s most dynamic markets.