MapmyIndia partners with ClarityX to expand enterprise offerings

MapmyIndia, a deep-tech digital mapping and geospatial software company, has announced an expansion of its enterprise offerings by partnering with ClarityX, an AI-driven data analytics and consulting firm. This move is set to broaden MapmyIndia’s market reach and enhance its service capabilities. To be sure, ClarityX, launched in 2023, is backed by MapmyIndia founders but operates as a separate entity. 

The founders of MapmyIndia, Rakesh Verma and Rashmi Verma, unveiled ClarityX today, highlighting its commitment to providing bespoke, customer-centric AI-driven data analytics and consulting services. ClarityX aims to empower enterprises with insights derived from multi-dimensional static and real-time data, facilitating strategic decision-making and driving digital transformation.

The partnership promises to help businesses identify new markets, optimize costs and resources, and mitigate risks and frauds. By integrating MapmyIndia’s digital maps, geospatial software, and location-based IoT solutions with ClarityX’s AI-driven analytics, clients can now access comprehensive insights to inform better decision-making.

Rakesh Verma, co-founder of MapmyIndia and founder of ClarityX, emphasized the transformative potential of the partnership. “The world today is driven by data. In its early days, MapmyIndia was a data analytics company. We recognized that to fully leverage data analytics for diverse customers, a broad spectrum of data and a consultative approach are essential. This realization led to the creation of ClarityX,” Verma stated. He added that ClarityX combines AI and human intelligence to offer tailored insights across industries, positioning the new venture to become a major player in the field.

Rakhi Prasad, co-founder of ClarityX, pointed out the unique advantages provided by the partnership with MapmyIndia. “Our solutions are ‘Made in India for the World’. We seamlessly integrate MapmyIndia’s geospatial data with multi-dimensional data to deliver precise and actionable insights. This clarity enables businesses to enhance their revenues, optimize costs, and reduce risks,” Prasad noted.

Building on MapmyIndia’s proprietary map and geospatial data, ClarityX offers an array of products including proprietary indices (District Potential Index, Rural Potential Index), machine learning models (Sales Projection Model, Risk Assessment Model), and in-depth insights (Origin-Destination Analysis, Category Trend Analysis, Catchment Analysis). The Trends Dashboard provides real-time analysis of market movements, offering businesses a comprehensive view of market trends.