Indian IT majors TCS, Infosys in top 100 most valuable global brands: Report

Tata Consultancy Services (TCS) has been named the most valuable Indian brand, ranking 46th globally in the Kantar BrandZ Most Valuable Global Brands report.

TCS’s brand value has seen a 7 per cent increase over the past year, reaching $44.79 billion. Infosys, the second biggest Indian IT giant, also made an appearance in the global rankings, securing the 74th position with a brand value of $24.68 billion.

This is the third consecutive year Infosys has been featured among the world’s top 100 most valuable brands.

TCS’s prominence extends to sector-specific rankings, where it holds the 16th spot among the top 20 business technology and services platforms. Infosys was also recognised in this category, positioned at 20th.

“This Kantar BrandZ recognition is a strong validation of the client trust that Infosys has earned, and the relevance of its capabilities — especially in domains like enterprise AI where emerging technologies like generative AI and foundational technologies like cloud continue to evolve by the day,” said Infosys in a regulatory filing.

“Kantar BrandZ data shows that Infosys is among the top 6 per cent of the most trusted brands in both India and the US. In both markets, Infosys is becoming more relevant to its customers by cementing its positioning as a trusted partner,” said Martin Guerrieria, Head of Kantar BrandZ.

A total of four Indian brands made the list in 2024 with a cumulative brand value of over $130 billion. Notably, non-technology company HDFC Bank came in at 47 with a brand value of around $43 billion. Airtel came in as the 73rd most valuable brand at a $25 billion (approx) valuation.

Globally, Apple has become the most valuable company in terms of market capitalisation and the first company to cross $1 trillion in brand value, according to Kantar’s BrandZ global ranking. It has surpassed Microsoft to regain its title as the most valuable company, marking a 15 per cent increase from the previous year. Following Apple, Alphabet’s Google holds the second spot at $753 billion, and Microsoft ranks third at $713 billion. Amazon comes in the spot at xy, reflecting technology’s enduring place in businesses and lives of customers. 

Illustrating the nascent power of artificial intelligence (AI) in everyday life, Nvidia leaps 18 places to the No.6 position in the 2024 ranking with a brand value increase of 178%. Facebook rejoins the Top 10 after a one-year absence, while Oracle joins the Top 10 for the first time. 

Notably, non-tech companies like McDonald’s also retains its position in the top five, with its success bolstered by its continued innovation, including its use of AI for scenarios such as dynamic menu boards and order prediction, demonstrating how non-tech brands are also exploring AI to unlock growth.

This year’s BrandZ ranking underscores the resilience of top brands, with the total brand value of the Global Top 100 rebounding 20% to reach $8.3 trillion, close to the 2022 peak of $8.7 trillion. Since its launch in 2006, the brand value of the Global Top 100 has increased 474%. The threshold to join the Top 100 has increased 354% from $4 billion to $19 billion.

Michelle Noel brand strategist and founder of Studio Noel a London-based brand strategy and creative agency said that brand value is more than the products or services a company sells; it’s what they stand for and how they are perceived.

“We can’t stress the importance of value enough. When customers find value in a brand, they develop loyalty towards it. Whether you simply want to sell more products — at higher prices — appeal to more customers, or attract investors, brand value matters. Having customers who perceive your brand to align with their personal values is a powerful competitive advantage,” she added.