Bajaj Finserv Direct launches tech services hub in UAE

Bajaj Finserv Direct, a subsidiary of the financial group Bajaj Finserv has announced the launch of its Technology Services business hub in the UAE. This launch marks the foray of non-banking financial firms into the Middle East market. The center will cater to the larger regional market, servicing the growing need for digital technology. Bajaj Finserv Direct will be focusing to develop solutions at scale for major sectors including financial services, retail & e-commerce, and government enterprises, here. 

“A digital revolution is unfolding worldwide with AI and emerging technologies reshaping industries, businesses, and more so, lives. Given our strong track-record of building tech-driven businesses, Bajaj Finserv is well poised to be at the forefront of digital transformation in financial services. The UAE, with its new digital agenda, is the natural choice for our global debut. With the launch of Bajaj Technology Services, we hope to enable businesses to thrive in the digital era,” said Sanjiv Bajaj, Chairman and Managing Director, Bajaj Finserv.

To be sure, Bajaj Technology Services, offers  digital transformation solutions to businesses by leveraging expertise in custom applications, enterprise applications, data engineering & analytics, Gen AI, cloud services and digital agency, thus reducing time to realize value. 

To be sure, India and UAE, in October, signed a memorandum of understanding for investment and technology transfer. The MoU was signed in the presence of Commerce and Industry Minister Piyush Goyal and Sheikh Hamed Bin Zayed Al Nahyan, the Managing Director of Abu Dhabi Investment Authority. The partnership aims at strengthening and developing industries in both nations through investments, technology transfer and the deployment of key technologies in industries. It aims to build institutional, and corporate capabilities, skills, and other areas of cooperation.