BlinkX, Google Cloud partner to help fintech firms boost customer engagement

Google Cloud and BlinkX have announced a collaboration marking the inception of the 'ClienTech' era aimed to redefine the landscape of financial technology. By harnessing sophisticated algorithms, integrating Large Language Models (LLMs), and deploying personalised data analytics, the collaboration aims to tailor financial services directly to the distinct needs and preferences of Indian customers, known for their intricate consumption patterns.

Gagan Singla, Managing Director at BlinkX, said: "By harnessing Google's cutting-edge technology, we aspire to dismantle traditional financial barriers, fostering a more inclusive, personalised, and empowering financial ecosystem for our clients. Our vision aligns with our ambition to become the nation's premier glitch-free trading app, offering round-the-clock availability and an adaptive platform for all investment types.”

“Central to our ClienTech philosophy are our core areas of innovation, encapsulated in S.P.A.R — Servicing, Pricing, Algorithms, and Research. We have made substantial investments across these domains to deliver optimal value to our customers, and with Google Cloud's partnership, we are poised to elevate our standards further."

"Our sole motivations are empowering our customers and staying attuned to their needs. At the core of our ecosystem, we have implemented a Named Entity Recognition (NER) model, leveraging advancements in Natural Language Processing, along with a Hyper-Personalized Nudge Engine. These technologies generate a nuanced array of nudges, aiding customers in strategising their next move based on transactional behaviour,” Singla further added.

Bikram Singh Bedi, Vice President & Country Manager, Google Cloud India, said, "Our collaboration with BlinkX epitomises not just technological innovation but also a commitment to understanding and serving the unique needs of each customer. Through this partnership, we are not only assisting BlinkX in setting new standards in fintech but also pioneering a novel approach to customer engagement.”