Axis My India appoints Prateek Dubey as its new Chief Operating Officer

Consumer intelligence company Axis My India has appointed Prateek Dubey as its new Chief Operating Officer (COO). Dubey, who joins from Google India under a full-time secondment, will lead the company's strategic initiative, the People Empowerment Platform (PEP), and its nationwide rollout campaign. 

Alongside this, in his new role, Dubey will contribute to talent acquisition for Axis My India, including hiring C-suite positions, establishing key performance indicators (KPIs) for improved business performance, and identifying potential partnership opportunities for business development. 

Commenting on the appointment, Pradeep Gupta, Chairman and Managing Director, Axis My India said, “We are thrilled to welcome Prateek Dubey to Axis My India. With his extensive background, Prateek brings a proficient understanding and skillset in building businesses on top of tech platforms. He also displays significantly effective strategic thinking and execution capabilities. We are confident that his exceptional expertise and unparalleled proficiency in the tech industry will be helpful in accelerating our People Empowerment Platform (PEP) – ‘a’ App to reach billions of citizens across India.” 

With over 15 years of experience in the ad tech industry, Dubey served as the Head of Google Marketing Platform at Google India and has worked with various ad tech companies such as Near and Komli Media. Beyond his professional endeavors, Dubey actively researches assistive technologies for individuals facing severe and sudden disabilities, particularly from diseases like ALS/MND. 

“I am excited to join Axis My India as a secondee from Google India. It’s rare to find opportunities where your personal values and experiences overlap deeply with an organisation’s mission therefore, I feel fortunate to be working with the Axis My India team. While AI & technology are great enablers, they need a sound economic flywheel to really deliver value to users at scale. I hope to channel my experiences and skillsets in these areas to contribute to Axis My India’s mission,” said Prateek Dubey, Chief Operating Officer, Axis My India (under full-time secondment from Google India).