Salesforce India records 35% growth in new business; announces entry into public sector business

Salesforce, an enterprise software company, has reported significant growth in India, with a 35% increase in new business, driving efficiency and productivity across various industries. 

Speaking with TechCircle, Arun Kumar Parmeswaran, SVP & MD (Sales and Distribution), Salesforce India, attributed this growth to India's robust macroeconomic environment and strong digital infrastructure, which have laid a solid foundation for customers to pursue digital transformations. 

This growth aligns with the company's global performance, with revenue for 2024 reaching $34.9 billion, up by 11% year-on-year (YoY). In India, the company's revenue surged by 50.2% in FY23, reaching ₹6,590 crore, with a net profit of ₹635 crore, as per information compiled by data platform VCCEdge.   

Furthermore, Salesforce is venturing into the public sector business in India, aiming to outpace market growth. “After laying a strong foundation over the past four years, especially on the commercial side, we're ready to invest in and focus on the public sector. Despite the typical two to three-year cycle for such endeavors, we're assembling a team and crafting a plan to kickstart this exciting venture,” Kumar added. 

With a focus on customer relationship management (CRM) solutions, Salesforce aims to help customers prepare for the upcoming data revolution. The company's data cloud platform has successfully unified customer data over the past year, paving the way for generative artificial intelligence (AI). 

In addition to data unification, the company is also prioritising the development of a trust layer for AI models. This involves ensuring that AI models rely on trusted data and addressing challenges such as bias, toxicity, and hallucination, the senior executive shared. 

“Salesforce aims to stay ahead, allocate resources wisely, and capitalise on the early stages of what seems to be a prolonged growth cycle, aligned with the projected 6-7% economic growth for the next several years. The focus remains on providing valuable capabilities to customers and driving growth in the evolving industry landscape,” said Kumar. 

Salesforce serves several Indian enterprises, including TVS Motor, Asian Paints, Kotak Mahindra Bank, and Atomberg, assisting them in developing digital strategies to enhance productivity, efficiency, and customer interactions. 

The company has expanded its presence in India, with an expansion of its Bengaluru office and flagship Centre of Excellence (CoE) in Hyderabad, last year. With 11,000 employees across various locations in India, Salesforce will continue to hire for roles across technology and product, sales, business support, and customer success.