Pure Storage appoints Fredy Cheung as area vice president for Asia

IT storage services provider Pure Storage has named Fredy Cheung as the Area Vice President for Asia. This role encompasses overseeing operations in ASEAN, Greater China, India, and Korea. Based in Hong Kong, Cheung will lead sales operations, collaborating closely with Pure Storage's expanding customer base to leverage the company's innovative and sustainable all-flash solutions available as a service for strategic business advantage.

With over two decades of experience in leadership roles at technology giants such as Cisco and 3Com across various Asian regions, Cheung's expertise will be pivotal as Pure Storage capitalises on its growth momentum in the area.

Fredy Cheung, the newly appointed Area Vice President, Asia, Pure Storage, shared his excitement about addressing the region's tremendous growth potential. He aims to bring Pure Storage's state-of-the-art all-flash solutions to enterprises, assisting them in navigating priorities such as AI, environmental sustainability, data center modernisation, and data protection.

The pressing issues of artificial intelligence (AI), data center modernisation, environmental sustainability, and data protection are driving growth in the storage market across Asia.

According to the IDC Worldwide Quarterly Enterprise Storage Systems Tracker 2023 Q3 Forecast (December 2023 Release), the external OEM storage market in Asia is anticipated to grow from US$9.4 billion in 2024 to US$10.9 billion in 2027. Pure Storage exhibited the fastest year-on-year growth of 46.6% in calendar Q3 last year across key markets like Hong Kong, India, Indonesia, Korea, China, Singapore, Taiwan, and Thailand, as per IDC's data.

Cynthia Ho, Associate Research Director, Enterprise Infrastructure, IDC Asia Pacific, noted that despite a slowdown in the external storage market in 2023, IDC remains confident in witnessing a rebound in the Asia Pacific region (excluding Japan and ANZ) within the next 12 to 24 months. The escalating growth of data and the increasing need for data protection are driving demand for agile and resilient storage infrastructure as enterprises intensify their digital efforts to stay competitive in the market landscape.