Tovo leads with the promise of Sustainability in the QSR Industry

In the fast food sector, striking a balance between flavor and health has often seemed like an insurmountable task. With a goal to turn this narrative, Tovo Restaurants hit the market in the Quick Service Restaurant (QSR) sector and is now shattering stereotypes and setting new benchmarks. Tovo is the inventor of "Infused Chicken" and the impetus behind the cutting-edge SQSR (Sustainable Quick Service Restaurant) industry, so it's not just your typical fast-food establishment.

The CEO and creator of Tovo Restaurants, Arun Prasant Bacthavatsalam, is the creative force behind the narrative. As a sustainability research assistant at the London School of Economics (LSE), Arun set out to debunk the fast-food cliché that food could either be enjoyable or nutritious, not both, while serving as a research assistant for sustainability at the London School of Economics (LSE). After several attempts and setbacks in 2013, his journey hit a milestone in 2014 with the opening of Tovo's first store.

For the past nine years, Tovo has been successful with a unique cooking method, and it has now submitted a patent application for it as well. Tovo’s chicken retains 99% of its moisture content owing to this technique, setting a new standard for tasty and nutritious quick food.

Tovo addresses a common problem: the contemporary fast-food business often distributes products that are high in trans-fat and include chemicals, preservatives, and additives that may be carcinogenic. Tovo's Moisture Retaining Technique has effectively bridged this gap, allowing customers to enjoy flavourful meals without feeling guilty. Adds Shashank, Head of Marketing. 

Numbers speak for our accomplishments so far:

Since 2014, Tovo has expanded and has been running steadily for nine years.

Every outlet with an average 1000 square feet size has been bringing in an incredible 65,00,000 rupees a month on average.

Each Tovo outlet serves approximately 6.5 tons of chicken monthly, a testament to its popularity and operational effectiveness.

With a Customer Acquisition Cost of only 25 rupees and a Customer Lifetime Value of 4500 rupees, the company enjoys an amazing return on investment (RoI) in customer interactions.

With an EBITA of over 30% and a gross profit margin of over 45%, it is performing well financially.

According to Ajay Veeraiyan, Operations head at the firm. Using lean, automated, and sustainable techniques in both front-end and back-end processes, Tovo's operations are a model of efficiency. 

Most people are surprised to learn that Tovo gets 85% of its revenue from the sale of Infused Chicken.

Tovo's expansion strategy is clear-cut and competent. With fifteen company-owned and managed outlets likely to be launched in cities like Hyderabad, Bengaluru, Delhi, Mumbai, Chennai, Coimbatore, and Puducherry, Tovo is well-positioned to thrive. As part of its worldwide growth vision, the business intends to open sites in Dubai Marina and Dubai Creek Harbour.

Tovo's vision extends beyond growth in India. The brand is preparing to harp on its latest successes to expand its global reach, even as it keeps enhancing automation and innovation in its offerings of goods and services.

In addition to its current intentions to enter Singapore and the US, Tovo aims to reach its global expansion goal of 100 locations by 2026. As it moves forward, Tovo symbolizes a new era in the history of the QSR industry—one in which sustainability, taste, and health all coexist. We have little doubt that chicken, which is both delicious and wholesome, will have a more promising future.

For more information – 
Website link: https://www.tovo.co.in/
Instagram: https://www.instagram.com/tovorestaurants?igsh=NTYzOWQzNmJjMA==