Supertron teams up with Web Werks for digital transformation solutions

Web Werks Data Centers India has partnered with Supertron Electronics, IT distributors, to boost enterprise sales through strategic alliances and reseller-based partnerships.  

The company has appointed Supertron Electronics (VAD Venture) as its Value-Added Distributor. With 70% of its business being exclusive, Supertron VAD requires resellers and dealers to purchase products solely within their designated territory. 

As a fulfillment centre for resellers and System Integrators, Supertron VAD utilizes a robust supply chain system and has a Pan-Indian presence. 

“At Web Werks, we estimate that over 50% of our domestic enterprise revenues will be driven by the partner eco-system. I am delighted to announce SupertronVAD venture as our value-added distributor to lead this effort. I am quite confident that with SupertronVAD, we’ll be able to build a world class partner eco-system in India & beyond. Organisations across industries are in the midst of digital transformation and looking to cloud solutions for business growth, utilizing our solutions will help them to achieve cost savings, enhanced security and agility for operations,”  Amit Agrawal, Chief Business Officer, Web Werks Data Centers India. 

Debraj Dam, Chief of Value Added Distribution, Supertron said “The India Data Center Market size is expected to grow from $6.12 billion in 2023 to $10.89 billion by 2028, at a CAGR of 12.22% during the forecast period (2023-2028), and it’s fit in our natural progression in our growth journey to offering world class Iron Mountain’s WebWerks Data Centers India solutions that include information management, digital transformation, secure storage, secure colo data centres, cloud services offerings to our CIB partner community in our Data Center and software domain.” 

In October, the Web Werks and Iron Mountain Data Centers Joint Venture acquired a four-acre parcel of land in Ambattur, Chennai. This acquisition aims to meet the increasing customer demand in the region. The new data centres, CHE-1 and CHE-2, will be built to Tier III standards, supporting 36 megawatts of IT load.  

This expansion contributes to Web Werks' growing pan-India footprint, accommodating over 90 megawatts of new development across key markets, including Pune, Bangalore, Noida, Mumbai, and Hyderabad.