Tech Mahindra announces new crowdsourcing platform Populii

Indian IT services and consulting company Tech Mahindra on Wednesday launched Populii, a platform that enables gig workers to collaborate with organisations needing hands for micro jobs. The crowd-sourcing platform will list jobs for gig workers and equip businesses with reliable data from trained and qualified candidates to build artificial intelligence (AI) algorithms, the company said. 

Gig jobs on Populii will include content rating, data collection, data transcription, and data annotation. It will support enterprises in creating a production-grade machine-learning model, enabling businesses to instantly access a pool of skilled talent. 

Birendra Sen, Business Head of Business Process Services at Tech Mahindra, noted that building competitive next-gen Artificial Intelligence (AI) solutions requires substantial time and tapping into talent beyond traditional workplaces. 

"Populii, Tech Mahindra's crowdsourcing platform, connects enterprises with skilled gig workers globally, helping enterprises accelerate AI solution creation while reducing costs and boosting productivity," Sen said. 

Populii will have three customer-centric principles -- ‘advise, annotate, acquire -- to help enterprises scan seamlessly and accelerate product development. 

It is built on the foundation of DataMime, a solution Tech Mahindra acquired in 2020 and which offers customisable workflows for customer-specific requirements on a multitenant secured architecture. Populii’s development is aligned with Tech Mahindra’s NXT.NOW framework, which aims to enhance the ‘Human Centric Experience’, with a focus on investing in emerging technologies and solutions that enable digital transformation and meet the evolving needs of the customer. 

Last week, Tech Mahindra announced the launch of a new business unit called Navixus within its Tech Mahindra Business Process Services (BPS) division.  The company said that Navixus will combine Tech Mahindra's automation, analytics, and consulting capabilities with Eventus' customer experience (CX) and transformation capabilities to provide a comprehensive digital transformation suite to customers, such as consulting, intelligent automation, generative AI and CX technologies. Navixus will also offer Contact Center as a Service (CCaaS), advanced analytics, managed services, and guidance for customers looking to optimise and transform their businesses.  

Tech Mahindra is also undergoing leadership changes under the guidance of newly appointed CEO Mohit Joshi. Richard Lobo, the former EVP and Head of HR at Infosys, is reportedly joining the IT consulting firm, as the Chief Human Resources Officer (CHRO) effective January 2024. 

In October, the company named Peeyush Dubey as its new Chief Marketing Officer (CMO), who has previously held key positions at major players like Infosys, Mindtree and LTI Infotech. In August IT it announced the appointment of Atul Soneja as the company's Chief Operating Officer (COO). Harshvendra Soin, previously the global chief people officer and head of marketing, has also been elevated to the position of president.