Tech Mahindra collaborates with AWS to build sports cloud platform

Technology services firm Tech Mahindra has announced a collaboration with Amazon Web Services (AWS) to build a sports cloud platform. The platform will facilitate digital capabilities for sports organisations in delivering immersive and personalised experiences, while creating new revenue streams by adding new services tailored to audience needs. The collaboration will offer use cases related to content and community engagement,  customer data management and audience segmentation, and sports analytics, and deliver immersive stadium-to-home fan experiences by leveraging augmented reality and virtual reality (AR/VR), and metaverse gamification. 

This announcement is part of the strategic collaboration agreement (SCA) signed by the two companies in September for ease of access for Tech Mahindra to AWS resources and services. It also allows both entities to participate in joint go-to-market initiatives and drive business growth.

“Our collaboration with AWS, that offers the broadest and deepest set of cloud services, will transform how fans interact with their favourite sports, creating a dynamic and captivating experience for viewers. By building Sports Cloud on AWS, we aim to build a personalised, fan-focused community that transcends physical sports. The platform is positioned to disrupt the sports tech industry by providing opportunities for sports organisations and franchises worldwide to create a delightful fan engagement experience that is built on content and community, leading to commerce,” said Jagdish Mitra, chief strategy officer and head of growth, Tech Mahindra.

The sports cloud offering will be powered by real-time analytics, artificial intelligence (AI), machine learning (ML), high-performance compute for AR/ VR, enriched broadcasting, and Web 3.0 technologies, enabling high volumes of digital data to be processed in real-time, and providing sports fans with an elevated experience. The platform will use AWS native and specialist services such as Amazon SageMaker, AWS Elemental MediaLive, Amazon Kinesis Data Streams, and Amazon Managed Blockchain.