Affle announces 15 patents in India to boost AI tech

Affle India Limited, a global technology company specialising in consumer intelligence, recently announced the filing of 15 patents in India. These patents cover various advanced artificial intelligence (AI) subjects, such as automated AI agents, personalisation, recommendation systems, predictive analysis, privacy management, enhanced fraud detection, and security measures. 

As per the company these patents will serve as driving innovations across futuristic use cases, involving the interaction, training, and integration of Generative AI agents. The technology extends beyond mobile-based interactions, encompassing signals and intelligent interactions across connected devices.  

Notably, the filings also address data privacy and enhanced fraud detection approaches for AI agents, incorporating features like secure public cloud enclave, secure transfer systems, and data destruction. 

Anuj Khanna Sohum, the MD and CEO of Affle said, “These patents continue to augment our tech portfolio and cover the salient aspect of responsible and ethical integration of AI. We remain committed towards powering digital transformational journeys for advertisers globally and make sustained efforts towards advanced digital technologies that build greater defensibility, provide competitive differentiation and strategic value to our customers.” 

Charles Yong, the Chief Architect and Technology Officer said, “Our tech innovation efforts are set to enhance our advanced AI-driven intelligence-based consumer experiences and power next-gen customer-centric technologies. We continue to focus on expanding the breadth of our IP assets that will enable us in driving a sustainable business impact & ensure we deliver conversions across connected devices.” 

In addition to this development, the company acquired had YouAppi, a global programmatic mobile app marketing platform in May this year. Founded in 2011 in the US, YouAppi operates globally, offering AI and ML-powered programmatic mobile app marketing solutions with real-time results optimisation for the rapidly growing gaming industry.