Oracle NetSuite to help enterprises with Gen AI capabilities

Oracle NetSuite has introduced a new feature called NetSuite Text Enhance, incorporating generative AI to aid organisations in various functions. This tool, embedded across departments like finance, HR, operations, sales, marketing, and customer support, enables users to create personalised content using company-specific data within NetSuite.

Evan Goldberg, founder of Oracle NetSuite, expressed their ongoing commitment to making AI a valuable tool for customers, aiming to provide immediate benefits through innovative AI features. NetSuite Text Enhance is just the beginning, with plans to add more AI capabilities to the suite.

NetSuite is an integrated system that encompasses financials, Enterprise Resource Planning (ERP), inventory management, HR, professional services automation, and omnichannel commerce. It serves as a unified solution utilised by more than 37,000 customers across 219 countries and dependent territories.

Practically, this tool automates tasks across different departments: in finance and accounting, it expedites collections and book closures; in supply chain and operations, it simplifies purchasing, logistics, and communication; in sales and marketing, it aids in creating personalised content for campaigns; in human resources, it helps in writing job descriptions, setting goals, and summarising employee performance; in customer support, it boosts agent productivity by generating responses and updates.

NetSuite Text Enhance prioritises data privacy and security. It respects the confidentiality of customer data, and Oracle's infrastructure ensures that individual customers have control over their custom AI models.

Oracle's Cloud Infrastructure (OCI), where this AI is built, is highlighted for its performance in training large language models. It not only ensures security but also contributes to ongoing innovation in the AI space. This move is part of Oracle's commitment to providing powerful, secure, and efficient AI services.