Zebra, Qualcomm collaborate to showcase GenAI on devices

Mobile computing devices company Zebra Technologies has collaborated with chipmaker Qualcomm to showcase generative artificial intelligence (AI) running on the former’s handheld mobile computers and tablets, eliminating the need for cloud connectivity.  Qualcomm’s own research has shown that generative AI-based search cost per query is expected to increase ten times compared to traditional search; removing the need to use cloud can result in lower costs. 

Zebra’s TC53/TC58 and TC73/TC78 mobile computers, along with ET6x Series tablets run on Qualcomm Technologies. This collaboration for on-device implementation of generative AI is poised to improve privacy, security, and overall business capability, alongwith providing front-line workers with innovative functionalities. Overall, this will also result in productivity gain across industries like retail, logistics, hospitality, and healthcare, the company said in a statement. Alternatively, users may switch to a cloud-based app or web browser GenAI tool via Zebra’s Wi-Fi 6/6E and 5G-enabled devices.

“Zebra’s devices are powerful platforms with cutting-edge software and AI models which we’re driving forward with our partner ecosystem to solve customer challenges and add value,” said Tom Bianculli, Chief Technology Officer, Zebra Technologies. “We’re taking GenAI to the mobile edge on-device and applying it to areas such as voice AI, computer vision, and machine vision software powered by deep learning as well as task and workflow software using orchestrated AI.”

This collaboration is also expected to reduce memory requirements. The solution is built on a range of open-source and third-party models to deliver on-edge AI solutions across multiple industries. 

“On-device generative AI is unlocking new and enhanced experiences across industries,” said Megha Daga, Senior Director, Product Management, Qualcomm Technologies, Inc. “Qualcomm Technologies’ goal is to drive the transformation of industries, and we are doing that beginning with mobile devices. Zebra’s demonstration is showcasing the type of transformation we aim to achieve.”