Zoo Media appoints Akhilesh Sabharwal as its new Chief Technology Officer

Zoo Media, a global independent network agency, has appointed Akhilesh Sabharwal as its new Chief Technology Officer (CTO).   

In his new position as CTO at Zoo Media, Akhilesh will lead the merging of marketing and creative technology, emphasizing new technologies in both local and international markets. He will report directly to Suveer Bajaj, the Co-Founder of Zoo Media.  

"I am excited to join Zoo Media and contribute to the growth and success of our clients through transformative digital experiences. My vision is to lead the agency in delivering an end-to-end Customer Experience by harnessing technologies like AI, machine learning, and omnichannel analytics, enabling us to gain comprehensive data-driven insights into our customers' journeys,” said Akhilesh Sabharwal.  

Commenting on the appointment, Suveer Bajaj, Co-Founder of Zoo Media said, “As a future-focused network, Zoo Media is committed to pioneering the upcoming wave of transformative customer experiences with Akhilesh Sabharwal as our newly appointed CTO. His comprehensive knowledge of technology that will define the future will not only strengthen our role as a trustworthy partner for our clients but also our mission to evolve into a marketing technology organization.”  

Prior to joining Zoo Media, Akhilesh worked as the Senior Vice President and Head of Technology at Fulcro, a Digital Marketing Agency. In this role, he played a crucial part in driving innovation and engaging customers through technology.  

Before that, he held key positions at prominent agencies within the WPP network, including Wunderman and Bluehive (Global Team Ford).  

Throughout his career, Akhilesh has been pivotal in creating and managing large-scale, valuable customer engagement platforms. His work includes serving renowned clients like Microsoft, and Ford, and leading Indian brands such as Bajaj Electricals, Kotak General Insurance, Canara HSBC Life Insurance, and Tata Tele Business. He also worked on customer-facing web platforms for the National Payments Corporation of India, including RuPay and UPI.  

According to the company, Sabharwal's strong grasp of user experience science drives his strategic vision. He focuses on creating impactful interactions at every digital touchpoint, ultimately boosting customer engagement and loyalty for clients.