Cricket Australia selects HCLTech to improve digital experience

Indian IT services company HCL Technologies has been reselected by the national governing body Cricket Australia to undertake the next phase of its digital transformation. HCLTech is Cricket Australia’s partner since 2019 and with the new agreement, the technology company will be delivering immersive digital experiences to players, partners, and fans across the world.

HCLTech will be implementing automation, analytics, artificial intelligence, and DevOps to Cricket Australia Live and PlayCricket apps.

“HCLTech has already supported us in transforming our tech stack and improving Australian Cricket’s participant and fan digital experiences. The extension of this partnership and the world-class technology it provides will help cricket maintain and improve its place as the leading sport in the country,” said Donald Elliott, general manager, Australian Cricket Technology.

HCLTech and Cricket Australia have also collaborated to bring together data scientists, developers, and sports enthusiasts through the crowdsourcing initiative TechJam, in association with Microsoft.

“We are excited to have been chosen as a digital transformation partner once again by Cricket Australia. Technology is transforming how we access and engage with sports and HCLTech is committed to delivering future-ready solutions to support Cricket Australia’s objective to deliver seamless experiences to its stakeholders and communities,” said Michael Horton, executive vice president and country manager, Australia and New Zealand, HCLTech.

The homegrown IT services company has been a technology partner for a slew of sporting events and activities. Last year, HCLTech was chosen by MetLife Stadium, along with the Jets and Giants for offering better digital experience to fans both inside and outside the stadiums through real-time engagements.

Further, since 2019, HCLTech has been engaged in an ongoing collaboration with the Squash Rackets Federation of India (SRFI) for offering technology solutions and promoting the game and its players.