Genpact taps Microsoft to enhance employee productivity with gen AI tools

IT services firm Genpact on Tuesday said that it has collaborated with Microsoft to allow its global teams to have access to Microsoft’s Azure OpenAI Service so that they can implement generative AI capabilities and solutions for its joint clients.

“Genpact aims to empower business teams with generative AI use cases, enhancing employee productivity, operational efficiency and agility while addressing day-to-day challenges faced by enterprises,” the company said in a statement.

That said, Genpact plans to leverage large language models (LLMs) to harness the potential of generative AI, driving enterprise efficiencies across domains such as transition management, global service desk management and infrastructure management.

“Generative AI’s potential to drive innovation is unprecedented, and by democratising access to this technology, including Microsoft Azure’s AI tools, we continue to foster a culture of innovation, experimentation, and knowledge across our more than 115,000 global workforce,” Vidya Rao, Chief Information Officer at Genpact said.

Microsoft and Genpact have been long-standing partners and have worked in various areas in AI and advanced analytics helping clients across numerous industries, including consumer goods, retail, life sciences, healthcare, hi-tech, and financial services.

To support employees’ access Microsoft Azure’s AI tools and foster continuous learning and innovation, the company said that it will provide employees with comprehensive training programs and resources.

In June, Genpact announced a similar partnership with Google Cloud to leverage the technology major's advanced GenAI capabilities to cater to its enterprise clients.

As part of Genpact’s gen AI strategy, the IT services firm has already created a team of data scientists, data engineers, and domain experts focused on generative AI capabilities on its Genpact Cora platform. Genpact said that the platform has already integrated with more than 250 enterprise ecosystems handling more than 20 million transactions a month.

Generative AI has become the tech world's biggest buzzword ever since Microsoft-backed OpenAI released ChatGPT in November last year. Other Indian IT companies, from TCS to Infosys and Tech Mahindra, are also heavily focusing on generative AI. 

TCS’ generative AI leverages Google Cloud’s generative AI services to design and deploy custom-tailored business solutions. Infosys too launched its AI-first offering Topaz in May. 

Tech Mahindra also unveiled its gen AI studio to help enterprises bootstrap generative AI in April. Companies across the world too, from banks, healthcare companies to big tech, have accelerated their investments in generative AI over the last 6-8 months.

With the influx of consumer generative AI programmes and tools in the market, the generative AI market is poised to explode, growing to $1.3 trillion over the next 10 years from a market size of just $40 billion in 2022, according to a report published in June 2023 by research firm Bloomberg Intelligence (BI). 

The growth could expand at a CAGR of 42%, driven by training infrastructure in the near-term and gradually shifting to inference devices for LLMs, digital ads, specialised software and services in the long term, it said.