Vijay Sharma to head audio brand Sennheiser’s India consumer business

Sonova Consumer Hearing India on Tuesday announced the appointment of Vijay Sharma as the new general manager of the Sennheiser Consumer business in India. He joined the company from Lenovo, where he served as general manager of sales and marketing looking after Lenovo’s consumer business.

Sonova Consumer Hearing develops consumer devices such as headphones, soundbars and speech-enhanced hearables under the brand license of Sennheiser.

With over two decades of experience in sales and marketing, Sharma has also worked for other global brands Johnson & Johnson, Titan Industries and Samsung Electronics, leading nationwide business operations and managing both offline and online distribution channels.

As the general manager of Sonova Consumer Hearing India, Sharma will spearhead the development of winning go-to-market strategies and local product strategies, enabling Consumer Hearing Business India to consistently gain market share and enhance profitability. He will also be responsible for identifying new markets, product innovations, and technological advancements to capitalise on emerging opportunities.

“The Sennheiser brand has a rich legacy of delivering high-quality audio products, and I am excited to contribute to the success story in this dynamic market.” Sharma said on his new role.

He added that his vision for the brand is to seize growth opportunities in the rapidly expanding true wireless headsets, premium soundbar market and the emerging field of speech-enhanced hearables.

Additionally, he aims to further strengthen the Sennheiser brand’s prominent position in the realm of audiophile headphones. “I eagerly anticipate collaborating closely with the talented team at Sonova Consumer Hearing, leveraging our innovative technologies to elevate the listening experience for our valued customers,” Sharma said.

A B.E. in electronics and communication from Delhi College of Engineering and an MBA in marketing and finance from XLRI Jamshedpur, Sharma is known for his diverse skills and extensive knowledge in various domains. He excels in business development by identifying growth opportunities, implementing effective strategies, and achieving operational excellence.