Genpact, Coca-Cola HBC team up to transform finance operations

Coca-Cola HBC and Genpact have announced a partnership to accelerate digital transformation for CCH’s finance operations.   

The partnership aims at accelerating CCH's transformation efforts and will focus on streamlining and automating finance processes to enhance efficiency and reduce expenses. Additionally, by utilising data analysis the company will be able to drive insights and make better decisions.  

Genpact will also help CCH to develop its finance talent and foster a more adaptable and diverse workforce. 

Spyros Mello, Strategy and Transformation Director, CCH said, “The partnership with Genpact makes us more agile and allows us to innovate and move faster on our transformation journey. It brings excellent opportunities for our business, customers, and, importantly, for our people.” 

By embracing AI and prioritising data quality, CCH can gain a competitive edge in the market, allowing them to anticipate customer trends, preferences, and demands, resulting in more effective marketing campaigns and personalised experiences. 

Genpact's delivery centre in Sofia, Bulgaria, will act as a central hub for delivering its Data-Tech-AI and Digital Operations services. 

“Most companies today are looking at ways to leverage artificial intelligence to build agile operations and drive efficiencies. The importance of clean, well-defined, and well-understood data cannot be overstated as it serves as the foundation for implementing technologies to fuel innovative operating models,” said Tiger Tyagarajan, President and Chief Executive Officer, Genpact.