MG Motor opens AR/VR experience centre in Chennai

MG Motor India has launched MG StudioZ in Chennai, an artificial intelligence and virtual reality centre. It boasts a range of impressive features, including a digital running façade, a video wall configurator, and an AR/VR zone.  

MG StudioZ aims to provide a dynamic and immersive digital environment that caters to the preferences and aspirations of modern urban buyers. These individuals are both technologically inclined and passionate about automobiles.  

During the inaugural event for MG StudioZ, the company will showcase two remarkable vehicles: the recently launched Comet EV, a Smart Electric Vehicle for Urban Mobility, and the ZS EV, India's first Pure-Electric Internet SUV.  

StudioZ is an interactive center that utilises cutting-edge AR/VR technology to provide customers with a virtual tour of MG cars. Visitors can delve into the cars' intricate details, discover their features, and even experience a test drive.  

Additionally, the centre offers various attractions such as a virtual showroom, a gaming zone, and a cafe.  

Udit Malhotra, Marketing Head, MG Motor India, commented on the inauguration, "This studio outlines our vision for the future of automotive retailing. With the growing significance of omnichannel brand presence, digital interfaces such as StudioZ will bring the brand closer to the customer and enhance their buying experience."  

The store has a strong emphasis on the younger generation, featuring exciting attractions designed specifically to engage Gen Z customers.