Adrian Hia joins Kaspersky as the new managing director for APAC

Cybersecurity firm Kaspersky has appointed Adrian Hia as the new managing director for the Asia Pacific (APAC) region. In this role, Hia will extend Kaspersky’s market footprint and drive business growth in key territories in the region, especially in the enterprise cybersecurity segment. He will also manage the region’s sales, marketing, and channel go-to-market strategy and execution from the company’s Asia Pacific headquarters in Singapore.

“Adrian brings over two decades of experience in international companies and the local IT industry in APAC, where he successfully grew businesses, achieving outstanding results. We trust that his in depth knowledge of both Asia-Pacific developed and emerging economies will help Kaspersky boost its business in the region, which is one of strategically important markets for the company,” said Kirill Astrakhan, Executive Vice President for Corporate Business at Kaspersky.

An IT veteran, Hia has Zscaler, VMware, Oracle, Sun Microsystems, and Roots Innovation. In his last held post, Hia was the senior regional vice president for ASEAN and Greater China region at Zscaler. In terms of qualification, he holds a degree in Applied Science (Computer Engineering)  from Nanyang Technological University Singapore.

“I am an advocate of digital transformation and of harnessing the power of new technologies to enable business growth. As cyberattacks constantly evolve and expand the victim pool, harming individuals, companies, and even critical infrastructure, I’m delighted to be part of the Kaspersky team and help it in its mission to bring on a safer future through its comprehensive and multi-awarded security solutions and services,” said Hia.

Hia is replacing Chris Connell who resigned from the Kaspersk team after four years to pursue other opportunities. The company said that Connell will continue to manage the region in the transition period till the end of May 2023.