Adobe launches new generative AI features for video production

Software company Adobe has expanded its suite of generative artificial intelligence models. Last month Adobe launched Firefly which focused on generating commercially safe still images. In the latest update, Adobe has announced that Firefly will be expanded to the Creative Cloud video and audio applications. 

This update will make video production and content creation more effective and creative, the company said. It will allow creators to produce and enhance video and audio content while streamlining workflows. Creators will be able to automatically generate hundreds of commercially-safe content variations to be used for film and TV marketing. Further, production teams can now easily test different video colours, themed music, animated text effects, and placeholder footage. It will also reduce post-production time from days to just a few minutes.

There are five key concepts for Creative Cloud video and audio applications. With text to colour enhancement will allow users to change colour schemes, time of day and seasons in already-recorded video using text prompts. Additionally, in just a few minutes, users can generate subtitles, logos, and title cards with custom animation based on the creator’s preference. Further, with text prompts, users will be able to generate custom sounds and music to fit specific moods and scenes. This is also capable in language generation to localise videos.

Firefly is expected to accelerate pre-production, production, and post-production workflows using AI analysis of script text to automatically create storyboards and pre-visualisations. Lastly, Adobe is also offering generative AI-powered personalised ‘how-guides’ for creators to skill up.

Apart from Firefly, Adobe also has Sensei GenAI services that were launched in March. It is a suite of AI-powered services for its productivity apps. It targets mainly marketing and creative professionals.