AI integration gives Microsoft's Bing a boost in search battle with Google

Microsoft Bing's integration of OpenAI's ChatGPT has boosted the search engine's ability to compete with Google, in terms of growth in page views, data from analytics firm Similarweb has revealed.

Since Microsoft unveiled its AI-enhanced version of Bing on February 7, the number of page views on the little-used search engine has climbed by 15.8%. On the other hand, as of March 20th, Google saw a decrease of nearly 1% within the same time frame. 

Based on the numbers, it appears that Microsoft has surpassed Google in the race for supremacy in generative AI, and that this is mostly due to ChatGPT. 

Based on these numbers, Microsoft has an opportunity to break into the over $120 billion search market, which Google has controlled with a share of more than 80% for decades. 

While Bing AI has been generally available to users everywhere since February, Google said on Tuesday that it will make Bard available to a larger audience in the United States and the United Kingdom. With this new development, Google and Microsoft are ramping up their competition to be the first to market with cutting-edge Artificial Intelligence systems that can generate humanlike text responses. 

Bing app downloads have also increased due to the AI integration. According to data.ai, an app analytics provider, the Bing app has had a 10x boost in downloads since the announcement, as reported by TechCrunch on February 8. 

The movement implies that there is significant market demand for these new AI experiences, and people may be prepared to test different search engines and alternative browsers to acquire access.