Microsoft rolls out Bing Image Creator powered by OpenAI’s DALL.E AI

Microsoft’s search engine Bing has a new artificial intelligence-powered image creator tool. It is called the Bing Image Creator which is powered by the advanced version of OpenAI’s text-to-image model DALL.E.

Bing Image Creator allows users to create an image using text prompt. This means that from within the same chat, users can generate both text and image content. “By typing in a description of an image, providing additional context like location or activity, and choosing an art style, Image Creator will generate an image from your own imagination. It’s like your creative copilot,” a Microsoft blog said.

The feature is out to Bing users in preview and can be accessed through the search engine’s Creative Mode. Microsoft plans on rolling out the feature to Balanced and Precise modes in Bing in future. The feature will also be available in Edge sidebar.

Microsoft is also making Stories and Knowledge Cards 2.0 available for all Bing users to meet the demand for more visual search options. Stories are AI-generated images and short videos (like Instagram Stories) and Knowledge Cards offers facts and key information in the form of AI-powered infographics. The new version of Knowledge Cards includes interactive and dynamic content like charts, graphs, visual stories, and timelimes. 

Microsoft has also added guardrails to the feature to ensure responsible use of Image Creator. As per Microsoft, system can automatically detect potentially harmful image that could be generated by a prompt. In such cases, the prompt is blocked and a warning message is displayed to the user. All images created by Image Creator will include modified Bing icon to indicate that it is an AI-generated image.