Twitter to shrink the size of ads on the platform, says Musk

Twitter boss Elon Musk has announced that the microblogging site will be shrinking the size of advertisements on the platform. The announcement comes just days after some of the major advertisers reportedly planned to do so.

Advertisers shunned the platform after Musk's takeover in October this year. The latest decision to shrink ads came after users complained about the frequency of ads. For example, Dave Rubin, YouTuber and social media influencer claimed that every fifth post was an ad. Musk responded by saying that even the size of the ads is big. 

Musk announced (in response to his question) that the changes will be fixed this week. In his response, Musk said, "The ads are also way too big. We’ll fix it this week." 

Twitter recently sent out an email to advertisers offering them financial incentives to return to the platform. This move seems to have paid off, as a report by Platformer suggests that Amazon reportedly committed to a $100 million per year budget for advertising on Twitter.  

Musk also said that Apple has "fully resumed" advertising on the Twitter social network, during a two-hour Twitter Spaces chat highlighted by Bloomberg. Earlier this month, Musk accused Apple of hating "free speech," "making moderation demands," and ceasing ad spending, causing a slew of press coverage about a potential battle brewing between Apple and Twitter.  

Later, however, Musk confirmed that Apple is Twitter's largest advertiser, following a meeting between him and Apple CEO Tim Cook at Apple's headquarters.  

Musk also took to Twitter to express his gratitude to advertisers for returning to the platform. He wrote, "Just a note to thank advertisers for returning to Twitter."