TCS to launch CPG research and innovation hub in Hyderabad

Tata Consultancy Services (TCS) is launching an advanced research and innovation hub in Hyderabad, for incubating digital solutions for consumer packaged and goods (CPG) companies, using SAP (system applications and products) solutions.

The TCS CPG Innovation Hub will address industry-specific use cases around Industry 4.0 and the digital supply chain, catering to the needs of clients looking to speed up and scale up their innovation initiatives. It will provide a structured framework for clients to ideate better, work on creative solutions faster, and achieve their purpose-driven goals.

TCS said in a statement that it will leverage a consumer-centric industry template on SAP S/4HANA integrated with SAP digital supply chain, SAP customer experience and SAP trade management solutions to help CPG companies make the most of their SAP investments and achieve superior business outcomes. 

In addition, customers can experience a series of CPG platform solutions, built on the SAP business technology platform, which personalises experiences and helps innovate faster with business context. 

Sudhakar Gudala, Global Head, CPG, TCS informed that the hub is designed to support customers’ multi-horizon transformation journeys. “Our digital capabilities combined with our accelerators, proprietary tools, and templates will empower our customers to innovate at speed and scale and stay ahead of the digital curve, he said. 

Harris Fogel, Global Vice President, Consumer Products, SAP SE, said that the partnership would help customers transform digitally to achieve end-to-end visibility across their organisations. This will help them drive revenue growth, supply chain agility, and margin improvement.

“The TCS CPG innovation hub is yet another testament to our partnership in the areas of Industry 4.0 and the digital supply chain. Customers will be able to experience the ‘art of the possible' in this innovation hub as they start their digital transformation journey,” he added. 

Recently, the company has denied certain media reports which claimed that the tech major has delayed variable pay for senior employees for the first quarter of the 2022-23 fiscal.