Air India to use RateGain's SAAS solution for real-time pricing, competitive intelligence

Tata Group-owned Air India has selected RateGain, a provider of software-as-a-services (SaaS) solutions for travel and hospitality, to adjust prices with real-time, accurate, and high-quality airfare data with an aim to enhance operational efficiency.  

Air India, currently offers connections to close to 90 destinations to over 30 countries across Asia, Europe, USA, Canada and Australia operating one of the largest domestic and international networks in the world. It maintains a fleet of 113 aircraft operating over 500 daily flights. 

Air India has selected the vendor’s AirGain solution, a SaaS-based airfare pricing intelligence product designed to enhance the revenue and operational efficiency of the airlines. “It offers pricing insights and real-time competitive intelligence data that would enable the airlines to come up with a robust revenue strategy with latest market insights,” the company said. 

“Air India is focused on becoming one of the most competitive airlines in the world and technology will play a big role in it,” Aruna Gopalakrishnan- Executive Director Corporate Affairs, said, adding that the new technology is expected to help the airline gain competitive intelligence by analysing market data in real-time.  

As fuel prices and inflation continue to increase costs for airlines, travellers are becoming cost conscious and looking for the best airfares. This pressure on costs as well as traveller preference is creating a need for pricing data that will allow Air India to accurately understand market shifts, monitor competitive strategy and understand the right price each time, RateGain said in a statement. 

In a separate report, Air India said that it will use US-based technology company, Meta’s digital platform called Workplace to engage with its 11,000 plus employees. With the new initiative, the airline expects to provide its employees with a platform that promotes more open communication and information sharing within and across all levels of the organisation.  “The move will especially help pilots and cabin crew who don't often get to come into physical offices,” the company said.