CarzSo launches virtual walkaround to enhance customers’ car-buying experience

Virtual pre-owned cars showroom Carzso has launched a ‘virtual walkaround’ as a part of the company’s plans to digitise customer’s car-buying journey.   

The technology will enable customers to discover, view and tour CarzSo’s entire range of pre-owned cars virtually from the comfort of their homes while offering a high degree of personalisation and interaction. “The virtual walkaround experience will enhance the customer’s field of vision with its 360-degree view and a bird-eye view of the pre-owned cars,” it said.  

Vaibhav Sharma, Founder & CEO of CarzSo, said that the virtual walkaround technology will enable customers to discover and research their next vehicle, without the need to make multiple visits to dealerships. He added that the “technology will also play a pivotal role in customers’ car-buying experience at our Metaverse showroom.”  

The virtual walkaround technology is accessible 24/7 for customers to view the vehicles on display, the company said in a statement.  

The company said that customers can easily browse and explore the designs, features and technical details for each model on display. A virtual peek inside and outside the car will give customers in-depth information about the exterior and interior specifications of the model. Additionally, potential customers will also be able to arrange a virtual test drive soon.  

Since 2020, CarzSo offers pre-owned cars at its virtual showroom, alongside, in-store dealership. It recently launched India’s first pre-owned cars showroom in the metaverse in an endeavour to transport the automobile retail sector to the virtual land.   

The outbreak of the pandemic influenced a growth trajectory for the virtual showroom, which recorded revenue of over ₹10 crore in FY 2021-22. With a burgeoning demand for contactless and digital car-buying experiences, the auto tech startup is also planning to expand its virtual reality showrooms to Tier 2 & 3 cities, it said.  

Other pre-owned automobiles platforms such as Cardekho and Cars24, are also leveraging augmented and virtual reality and as well as other advanced technologies to enrich customers' online car buying journey.