NASSCOM collaborates with Investment NSW to attract investment for Indian Technology SMEs in Australia

NASSCOM (National Association of Software and Services Companies) in partnership with Investment NSW, New South Wales Government’s economic development and investment attraction agency, is organising a series of roadshows for Indian technology companies to highlight business and investment opportunities that exist in Australia.

According to a NASSCOM statement, the roadshows, starting from Delhi, will position New South Wales as a gateway for serving the broader Australian market and bring forth some of its unique offerings in terms of market size, location advantage, technology and innovation quotient and availability of skilled workforce.

It further said that the six cities road shows, aimed primarily towards the Indian Technology SMEs, will help raise awareness on how to successfully establish and grow ones business while engaging with key stakeholders and leveraging the local eco-system.

The US and UK continue to be two of the largest markets for Indian IT industry. As a part of the shared goal with the Government of India, NASSCOM is focussing heavily on creating suitable platforms to explore opportunities in “High potential but under-penetrated markets”, the statement read. The inaugural session held in Delhi was attended by H.E Barry O'Farrell AO along with industry members.

Meanwhile, there is a momentum in the Australia-India strategic partnership with the recently signed Economic Cooperation and Trade Agreement in April this year. The agreement is expected to strengthen the relation between the two countries by creating newer opportunities for workers and businesses, it said.

“NSW and Sydney are considered the hub of financial technology in Australia. Investment NSW is here to help not only NSW businesses with market entry into India but also facilitate opportunities for Indian businesses in NSW, Australia,’ said Investment NSW Senior Trade and Investment Commissioner Vish Padmanabhan.

According to Padmanabhan, partnering up with NASSCOM for these roadshows will hopefully encourage aspiring tech entrepreneurs in both countries to take the leap into another exciting market. NSW is an excellent test bed for large-scale and rapid testing of products and platforms. Sydney in NSW, with its highly developed world-class technology hub, offers an ideal launchpad for international companies.

“Australia is not only an early adopter of technology but also home to some of the world’s largest and most innovative corporations. India tech players have been investing hugely in acquiring newer capabilities both organically and inorganically and more so after the pandemic,” said Shivendra Singh, Vice President & Head Global Trade, NASSCOM.

“India’s innovative capabilities, digital talent, scale and Australian cutting-edge technologies can together solve some of the most complex global issues. The roadshows are intended to create a well-structured informative platform for Indian technology SMEs that are interested in serving the Australian market and forming critical partnerships,” said Singh.