Coca-Cola UAE collaborates with Route Mobile LLC to automate customer experience

Route Mobile LLC, a step-down subsidiary of Indian cloud communications platform as a service company Route Mobile has enabled Coca-Cola UAE to connect with their customers and make it easier for them to order the beverage online.

The company said in an official statement that customers do not need to use the Coca-Cola UAE mobile app or visit their website to place an order anymore. Route Mobile’s WhatsApp chatbot solution, now allows Coca-Cola UAE to provide its users a conversational experience by automating the ordering process via a popular messaging platform for a better experience.

Customers will also be able to pay for the order via Coca-Cola’s payment gateway without leaving the WhatsApp chatbot.

“We wanted to make it easier for our customers to order beverages and Route Mobile’s WhatsApp chatbot system checked all the boxes,” said Coca-Cola UAE Spokesperson.

“It even allowed us to integrate our own payment system into the experience, so customers don’t have to rely on or install other apps, leading to a win-win for Coca-Cola UAE as a brand and our customers as well,” the Coca-Cola UAE Spokesperson added.

Besides automating the order management and improving customer experience, Route Mobile’s WhatsApp chatbot solution will also make the process more cost effective for Coca-Cola UAE and present a future use case where the company will be able to provide customer support over the same messaging channel.

According to Rajdipkumar Gupta, Managing Director & Group CEO, Route Mobile, Route Mobile has brought the Coca-Cola UAE brand closer to its customers with the WhatsApp chatbot ordering solution. 

Gupta further said that it takes the product directly to the consumer while keeping the interaction conversational in nature, as though the user is messaging a person on the other side.

On Wednesday, Route Mobile's board had approved the buyback by the company of its fully paid-up equity shares at a price not exceeding ₹1,700 per equity share (Maximum Buyback Price) and for an aggregate amount not exceeding ₹120 crore (maximum buyback size), from the shareholders of the company, excluding promoters, promoter group and persons who are in control of the company.

The buyback will be done via the open market route through the stock exchanges mechanism. At the maximum share buyback price and for the maximum buyback size, the indicative maximum number of equity shares bought back would be 705,882 ("Maximum Buyback Shares") which is 1.12% of the total number of paid-up equity shares of the company.