SAP leverages Metaverse to fast track Cloud adoption in India

Enterprise application software and cloud solutions provider SAP has announced its initiative on Metaverse that is aimed at accelerating cloud adoption among Indian enterprises as customers will now be able to experience the full range of SAP’s cloud solutions on a completely immersive Metaverse platform, it said.

According to an official statement, SAP’s existing and prospective customers can create their own digital avatars with a front row view of how they can speed-up their cloud migration and digital transformation initiatives. They will get a first-hand experience of relevant SAP cloud offerings to address their business requirements as well as facilitate interactions with other existing users on the platform.

Designed to engage ‘digital-first audiences’, the company said that its interactive and immersive ‘cloud on wheels’ platform will let customers across phases of their digital transformation to experience the entire range of ‘Rise with SAP’ offerings and “enable them to reimagine processes for improved business outcomes.”

SAP has been applying digital twin technology — virtual replicas of existing structures, capital goods and industry processes — to help customers gain insight into and predict real scenarios. Now by expanding into Metaverse, SAP aims to introduce measures to support digital B2B services such as the state-of-art technologies like Rise with SAP, SAP’s Digital Core, Procurement, Customer and People Experience solutions.

“Metaverse is a representation of the current experience economy that provides an experiential platform like never-before. By leveraging it, we hope to revolutionise various elements of our customer experience and build a network of sustainable cloud companies within a truly digital universe,” said Kulmeet Bawa, President & Managing Director, SAP Indian Subcontinent.

“Our ambition is to engage with thousands of organisations through this platform over the course of this year,” Bawa added.

On 9 June, the company announced that it has hired 1,600 employees in India this year and plans to hire 2,000 more.

SAP also said that it looks at set up a new campus in Bengaluru by 2025 which will seat 15,000 people.