Samsung expands Web 3.0 and metaverse presence with Discord launch

To expand its Web 3.0 and metaverse presence, Samsung US has launched its own server on Discord, the popular community based social media platform. With this, the company will be able to grow a virtual community, network and interact with consumers and increase digital marketing campaigns.

Discord, a group messaging app, was originally created to lend gamers a platform to build communicates and chat. However, since its launch in 2015, it has diverged to bring in communities in different fields from all over the internet. It has gained its popularity mainly during the pandemic with people including gamers, singers, entrepreneurs etc. interacting with each other in one platform. 

To join the Samsung US Discord server, one needs a free invite. It has garnered more than 100,000 members within the first 12 hours of launching.

The virtual channel is an interaction hub where fans, gamers and creators can win exclusive digital products, VIP access to events, non-fungible tokens (NFTs) etc.

This can be seen as a testing zone for the company’s marketing endeavors which would comprise product launches.

“Virtual communication platforms, like Discord, enable us to cultivate a community where both current Samsung enthusiasts and brand new fans can unite,” said Michelle Crossan-Matos, CMO, Samsung Electronics America.

“As these enthusiasts anticipate an NFT drop, exclusive product giveaway or virtual event, we get to explore this new frontier alongside them, allowing us to experiment, learn and ultimately, shape our metaverse future – it’s tremendously exciting,” Crossan-Matos added.

This year, Samsung has launched several virtual campaigns including Decentraland based Samsung 837X and a collaboration with Nifty Gateway to “browse, display, and interact with NFTs” on Samsung TVs.

So, till now, Samsung has activated six themed quests and livestreamed events on platforms like Decentraland and Roblox, complete with concerts, mixed reality dance parties, user-generated NFT art, digital wearables, and more.