InMobi expands partnership with Microsoft Advertising to cater to the Southeast Asia, Middle East, and Africa

Adtech provider InMobi has announced an expansion of its partnership with Microsoft Advertising to support enterprise and strategic advertisers in three new regions including Southeast Asia, Middle East, and Africa.

InMobi said that it will “offer marketers a solution” to ramp up their “campaigns built on the search and native display capabilities of Microsoft Advertising and mobile ad tech capability of InMobi’s advertising platforms.”

InMobi and Microsoft have first signed a partnership in 2018 to provide Indian customers with insights, audience, and engagement platforms. This partnership was expanded in 2019 as InMobi added the Microsoft Advertising products and solutions to its offerings in India.

“InMobi’s extensive knowledge and expertise of the digital advertising ecosystem in India combined with their trusted client relationships has delivered significant growth despite the effects of the pandemic,” said Microsoft Advertising’s APAC Vice President, Nick Seckold in a statement.

“InMobi’s successful track record in India has led Microsoft Advertising to extend their coverage across Southeast Asia where they will be tasked with building close relationships with advertisers and agencies to grow the business in the region,” said Seckold.

Rohit Dosi, General Manager, Microsoft Advertising business at InMobi, will shoulder added responsibilities for growing the Microsoft Advertising business across “Southeast Asia, Middle East, and African markets and leading the global relationship with Microsoft,” the company said.

Dosi said that the extended partnership between Microsoft Advertising and InMobi will let marketers to provide a unified brand experience to customers by chipping in the potential of the search capabilities and native display platforms “across both organisations.”

Here on, InMobi will look into the sales, account management, marketing, finance, collection, and billing for Microsoft Advertising customers, managed by InMobi, in India, SEA, and MEA.