Zepto leads growth in users among quick commerce apps: Report

Quick delivery app Zepto reported a 946% growth in users between December 2021 and March 2022, according to data released by artificial intelligence start-up Bobble AI. 

Meanwhile, Dunzo and Big Basket reported a 94% and 58% growth in users respectively in the same period.  

Bobble AI aggregated and analysed data from 50 million smartphone users who use the Bobble keyboard; this was done across 640 Indian cities. 

Quick commerce apps have drawn users on the premise of fulfilling delivery of popular household items in a short duration. 

“Bobble AI’s privacy-compliant study also revealed that the relatively new entrant Zepto had the highest active users on their app month-on-month, between December 2021 and March 2022. Zepto’s open rate was 63% on December 21, 76% on January 22, 60% on February 22, and 54% on March 22, much ahead of Dunzo, Blinkit, and Bigbasket. However, in terms of time spent by users on delivery apps, Dunzo topped the list,” the data revealed. 

Meanwhile, Bobble AI’s data suggests that Delhi and Gurugram are lead markets for Zepto followed by Bangalore, Mumbai, Hyderabad, Pune and Chennai. 

Top competitors for Zepto are Blinkit in Delhi and Gurugram, Dunzo in Bangalore and Chennai, and Big Basket in Mumbai, Hyderabad and Pune.  

Zepto was founded in August 2021 by Aadit Palicha and Kaivalya Vohra — both Stanford dropouts. Earlier this month — Zepto announced a $200 million in Series D fundraise, valuing the company at around $ 900 million. 

On most quick grocery apps — top searched products were milk, cooking oil, sugar, curd, ice, bread, onion, cakes, atta and potato chips. 

Meanwhile, the data revealed that consumers aged between 25 and 35 are the most active users of delivery apps promising fast and 10 minutes delivery. This is followed by the 18 to 25-year-olds.  

“When we analysed data from our keyboard users, we realised that Zepto, although a relatively new entrant in the 10-minute delivery space registered such astounding growth in terms of the user base, leaving behind older players such as Dunzo, Blinkit (erstwhile Grofers), and Big Basket,” said Tabrez Alam, Chief Data & Strategy Officer, Bobble AI.  

Alam said that quick commerce adoption saw unprecedented uptake in the post-Covid period.  

“The burgeoning online population and their increasing preference for online shopping are facilitating the market to grow rapidly,” he added. 

According to data by researcher RedSeer India 10-15 minute delivery market is anticipated to reach $5.5 billion by 2025.