Moj earmarks ₹3,500 cr for creators; to provide earning opportunity

Short video app Moj has announced that it will help creators to earn ₹3,500 crore by 2025 through its ‘Moj For Creators’ program. The initiative builds a path for accelerated growth for creators at different stages.  

Ankush Sachdeva, CEO and Cofounder, ShareChat and Moj, said, “Our investment will provide equal opportunity to every creator and help to not only fully discover their talent but also help them monetize it.” 

“By 2025, we envision having over one million superstar creators through this program and, at the same time create India's widest range of most engaging multi-lingual short video content,” he added.

Since its introduction in early 2022, over 80,000 Indians have joined the program, and existing creators have secured brand collaborations and monetisation opportunities worth millions of rupees, the company said in a statement.  

Earmarked for the next three years, Moj plans a myriad of growth and development initiatives for all creators at different levels. The program includes grooming through preliminary and advanced genre-based training courses, mentorship, spotlight programs, boot camps, influencer townhalls, one-on-one coaching, and in-depth workshops on industry trends, the statement read.  

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These initiatives will enable Moj creators to emerge as strong influencers across different genres and languages, the company claimed.   

Furthermore, as the creator community expands, Moj For Creators will assist creators in bolstering their reach through unique community activations like Moj Madhouse, Moj DayOuts, Talk Shows, Moj on Wheels, Ambassador Programs, and Night Outs. These events have had tremendous success with creators and have seen thousands participate. 

To create a sustainable revenue stream for creators, Moj is introducing Virtual Gifting, Commerce Earnings, and even Creator Referral Programs. Furthermore, Moj rewards creators for participating in and winning various challenges, contests, and trends on the platform.  

Popular creators have the opportunity to be a part of music videos, films, web series, and other large-scale properties where they will be able to showcase their talent to a larger audience. Creators get a direct monetary benefit for creating engaging content on Moj.  

Moj also plans to launch ‘Creator Studio’ in all major cities to provide real-time training for scripting and content production support. The investment will also include scouting and supporting new short video superstars across different genres and languages, creating a conducive platform, and effectively leveraging their reach.